Kendall Ashmore

Kendall is a yoga teacher, licensed massage therapist, and owner of Roe Wellbeing. No matter what hat she’s wearing, her goal is to help clients reconnect with their bodies through the nervous system- using therapeutic touch, experiential movement, and mindfulness practices. Her hope is that through this connection, her clients find more ease and are able to live a joyful life.

Since she was a little girl, Kendall has always loved three things: music, movement, and sisterhood. Being surrounded by those elements made her feel safe enough to express herself creatively and fully. In 2021, she attended her first yoga retreat in Sedona, Arizona, where she discovered Goddess Yoga- a blend of sensual, primal movement, breathwork, and vocal activation, choreographed to girly pop music. Everything changed for Kendall after that retreat; she caught a glimpse of the life she truly wanted. That experience became the catalyst for her next chapter- getting certified in Goddess Yoga, becoming best friends and business partners with Alex, deepening her teaching, and eventually becoming a licensed massage therapist.

As a leader and Goddess Yoga teacher, Kendall strives to create spaces that feel safe, foster vulnerability, and inspire curiosity. She believes that when women share their wisdom and sacred pain with one another, deep healing unfolds through the simple act of being seen. It is Kendall’s greatest honor to hold space and support women on their journeys home to themselves.

Alex Simonian

Alex is the founder of Primal Awakening. Through her company, she leads and supports experiences designed to foster connection, often with deep focus on wilderness. Her work is whimsical and widespread- taking her on distant adventures and allowing her to bring pieces of herself into the experiences she creates. 

Alex is an artist, a chef, an environmental educator, and a yoga teacher, but she feels most aligned in the role of retreat lead. The journey to retreats began over a decade ago, but the long path didn’t always look so clear. Alex worked her way through many roles, soaking up as much knowledge as she could in the worlds of yoga and wilderness guiding. With a lot of bravery and a little reluctance, she led her first retreat in Moab, Utah in 2024. Nothing went as planned…and yet she never looked back since. 

As a leader and teacher, Alex is playful, dynamic, and authentic. She encourages students to be true to themselves and immerse themselves in practice.  Her bubbly personality brings inviting warmth to the space she holds, allowing those she leads to feel open and comfortable while exploring their edges. Alex craves connection, and has given herself the title of “connectress.” Through her offerings, she weaves tenants of earth, community, and self love into the gifts she creates for the world.